KIM SHAFER

Redesign of hollisterco.com (a division of Abercrombie & Fitch). We worked as an integrated team with the client to update the digital brand experience, providing web savvy teens who do not have the means to shop online a new way to discover, share, cart, and ultimately purchase products digitally.

To see "BEFORE" screens, scroll all the way down.

The cat.com redesign created a fully modular, responsive system, designed to increase lead generation, bring the new Cat brand campaign to life, and improve the experience for their worldwide customer base. Working in a design-to-build approach, all html/css/javascript was delivered to the system integrator in 12 weeks, allowing for a fully redesigned, re-platformed site launch in just over six months.

To see "BEFORE" screens, scroll all the way down.

The redesign for the preK-12 division of Follett Educational Services consolidated the content of multiple sites under follettlearning.com, making it easier for educators from the district administration to the classroom level to find what they need in a single site visit. The team collaborated with other tracks of Follett work to create a unified re-branded experience while still allowing each division to cater to their unique user types. 

To see "BEFORE" screens, scroll all the way down.

Creative director on the pitch that won T-Mobile’s digital retail agency of record, resulting in the concepting, writing, design, development and production of all in-store video wall and interactive kiosk content for T-mobile ‘playground’ stores. Content included silent videos that played on a nine-screen video wall, interactive product education tools, games and quizzes all designed to introduce customers to new products and offerings from T-Mobile.

The brand refresh and site redesign of grangala.com brings the versatility of Italy's Gran Gala Triple Orange Liqueur to life. Targeted to women, grangala.com encourages its visitors to explore the world of Gran Gala beyond the margarita, through cocktails, cuisine, competitions and its unique Italian landscape.

Pitchfork.com has a huge following of people who are in to the independent music scene. We updated their brand identity and site design to be more mature, timeless, efficient and user-centric while respecting the equity they’d built over the previous decade.

To see the previous Pitchfork logo, scroll all the way down.

In developing Tumi’s brand campaign, the objective was to make it less about the luggage and more about the lifestyle. By creating everyday scenarios with an aspirational twist, Tumi becomes more than briefcases and accessories, it becomes an attitude.

To see "BEFORE" campaign images, scroll all the way down.

Integrated brand launch for Abbott, a 125 year-old healthcare company who had never introduced themselves to the public. To demonstrate their commitment to the enabling power of health, Abbott launched their “Life. To the Fullest.” campaign during the Chicago Marathon. The launch included a website redesign, print and digital OOH, two station dominations, as well as an interactive installation at and sponsorship of the Marathon's Health & Fitness Expo.

At the Chicago Marathon, Abbott announced their title sponsorship of the Abbott World Marathon Majors. The global expansion of the marathon sponsorship was a natural forum to extend the reach of the brand launch, so we developed regionalized versions of the campaign and corporate website to rollout in major markets as the sponsored events approached.

Redesign of the statefarm.com home page. Extensive research informed all design and experience decisions, allowing us to meet the needs and expectations of the customer, the business and the brand.

To see a "BEFORE" screen, scroll all the way down.

Print executions for Heineken's "It's all about the beer." campaign.

This Banned Books Week campaign celebrates the freedom of speech, reading and knowledge, freedoms we are denied when books are banned. Each message is a quote pulled from a book that has been either challenged or banned in one of three age groups (kids, young adults and adults), reinforcing the concept behind keeping these freedoms safe. 

As a result of the T-Mobile work, BlackBerry engaged us to concept and produce videos and on-device demos for their new product releases.